Responsible Logo Use Guidelines
Recently, the ACCME's Board of Directors decided to defer adoption of changes to the Standards for Commercial Support to prohibit the use of commercial interest logos in the acknowledgment of commercial support. The CME Coalition applauds the Board’s decision to defer these changes, and continues to maintain that the appropriate use of corporate logos provides transparency and disclosure to learners on educational grants obtained from commercial interest in support of an educational activity.
The CME Coalition's voluntary industry guidelines for responsible logo use are intended to offer a best practices code of conduct for the responsible use of logos at accredited CME events. A list of organizations that have pledged to adopt these voluntary guidelines is available here.
What is CME?
Continuing medical education (CME) refers to a range of educational programs provided by trained professionals that helps health care providers to maintain their competence and to learn about new technologies, procedures and developing areas of their field. Content for these programs is developed, reviewed, and delivered by faculty who are experts in their individual clinical areas. Similar to the process used in academic journals, any potentially conflicting financial relationships for faculty members must be disclosed and addressed appropriately. The CME Coalition is a collection of health care providers, companies, institutions and academics committed to the pursuit of sensible policies designed to promote responsible CME.