Responsible Logo Use Guidelines
Recently, the ACCME's Board of Directors decided to adopt changes to the Standards for Commercial Support to prohibit the use of commercial interest logos in the acknowledgment of commercial support. Although the CME Coalition took issue with the Board’s decision, we are working hard to ensure that our members, and other stakeholders in the community, meet the new requirements.
While we respect and recognize the ACCME’s decision to ban logos, we remain committed to ensuring that commercial support for CME be made visible to learners. To that end, we have proposed a straight-forward design recommended for voluntary use by CME providers that would provide adequate transparency while avoiding the use of corporate logos.
What is CME?
Continuing medical education (CME) refers to a range of educational programs provided by trained professionals that helps health care providers to maintain their competence and to learn about new technologies, procedures and developing areas of their field. Content for these programs is developed, reviewed, and delivered by faculty who are experts in their individual clinical areas. Similar to the process used in academic journals, any potentially conflicting financial relationships for faculty members must be disclosed and addressed appropriately. The CME Coalition is a collection of health care providers, companies, institutions and academics committed to the pursuit of sensible policies designed to promote responsible CME.