In an interview airing on CBS's BioCentury TV, Andrew Rosenberg, the CME Coalition's Senior Advisor, highlighted the importance of the Sunshine Act exemption for continuing medical education (CME). Outlining the extensive industry self-regulation for accredited CME, Mr. Rosenberg noted that "accrediting organizations including the ACCME, AMA, [and several others] have very strict rules with regard to commercial support. These rules have eliminated the ability of commercial supporters to unduly influence the curriculum, the choice of speakers, the choice of attendees – so CME today is a very safe way to teach faculty."
Mr. Rosenberg later explained that CMS "did a very smart thing" by issuing a rule last week which maintained an exemption for CME - one that many in the medical community feared the agency may eliminate. "[CMS] realized that CME is an incredibly important part of our healthcare system... We should be encouraging doctors to get CME courses, not stigmatizing them by reporting them for it," Rosenberg stated. "CMS redefined the sorts of payments that need to be reported to effectively eliminate the need to report any kind of CME-related support payments so long as the commercial supporter does not direct, instruct, or require that their dollars be used in support of any one doctor participating in their event."