In their regular article for industry insiders, Medical Marketing & Media (MM&M) featured the CME Coalition’s announcement that more than 800 comments were submitted to the Centers of Medicare and Medicaid Services (CMS) regarding the a recent proposed rule pertaining to the Physician Payment Sunshine Act. As the comment period closed concerning CMS' potential regulation that could have eliminated the CME reporting exemption, MM&M highlighted the efforts of stakeholders and physicians to protect the ability of speakers and attendees to participate in commercially supported CME events without fear of being reported for receiving a “transfer of value.” “The [CME C]oalition reports that over 200 medical societies have submitted or signed onto comments also urging for a modification to the exemption," the article notes.
Five things for pharma marketers to know
The CME coalition announced yesterday that over 800 comments were submitted to the Centers for Medicare and Medicaid Services encouraging the agency to maintain or expand its Sunshine Act exemption for CME. The coalition reports that over 200 medical societies have submitted or signed onto comments also urging for a modification to the exemption.
